Our Story

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 Our BRAND was inspired by a cheeky furry chap called Misha who had a love for chasing Pesky Squirrels, we are happy to say he never caught one! 

The CONCEPT for the business was created through our love of dogs, creative design and wanting to create stylish products for our furry friends. 

Growing up with rescue dogs, each one so special and much loved member of the family along with dogs we have met along the way, have been the INSPIRATION for our store.

Our AIM is to make high quality, fun and sophisticated accessories for dogs who enjoy to lead with fashion. Whilst also considering their comfort, being environmentally conscious and giving back to dog charities.

IN MEMORY OF

Our beloved rescue Greyhound Misty & my beautiful Whippet buddy Misha, & the rest of the very much loved gang, 

that we have sadly lost over the years.

Thank you for supporting our business!